Founder & Creative Director
Korede James
Korede James approaches clothing as a canvas for holding memory. His work begins with Nigeria, exploring the intersection of heritage and its interpretation through modern silhouettes for the contemporary man and woman.
Through traditional Yoruba silhouettes and a modern Nigerian perspective, the work interrogates what it means to carry our heritage and culture with elegance in modern society.
The Vision
Our Vision
To redefine modern luxury by transforming ancestral heritage into living history, clothing the contemporary individual in their own history and sovereignty.
We envision a future where fashion is an act of reclamation and artifacts serve as a continuous dialogue between craft, culture, and modern society.
Heritage in silhouette
Our Ethos
Inherited Form
The work begins with cultural memory, translating familiar shapes, rituals, and dress codes into contemporary garments.
Modern Silhouette
Volume, proportion, and restraint shape each piece, allowing heritage to feel present without becoming costume.
Living Craft
Construction is treated as a quiet language: considered, exact, and made for the contemporary body.
Principles
The Language
Living Inheritance
History is treated as something carried in the body, not kept behind glass. Each piece returns to memory while asking what can still be imagined.
Yoruba Silhouette
The garments draw from traditional Yoruba sartorial language, translating familiar forms into a restrained modern wardrobe.
Quiet Construction
The work favors exact lines, considered volume, and a sense of dignity that does not need to announce itself loudly.